Company
Empower Your Innovation
ARX is a secure, blockchain-powered platform designed to help individuals and organisations protect, manage, and monetise their most valuable ideas and intellectual property. At the heart of ARX is the concept of a secure digital vault—called an ARX—where users can store documents, datasets, creative works, and proprietary information with end-to-end encryption and permissioned access.
Each file stored within an ARX is cryptographically hashed and recorded on a tamper-evident blockchain ledger, ensuring provenance, immutability, and full auditability. This gives creators and organisations irrefutable proof of authorship and ownership—critical for IP protection, dispute resolution, and commercial transactions. ARX offers a streamlined user experience grounded in human-centred design, with intuitive tools for vault creation, document review, and secure collaboration. The platform also includes a feature-rich marketplace where users can list ARXs for sale or investment, unlocking new monetisation pathways while maintaining full control over their data. With white-label dashboards for providers, granular access management, and blockchain-secured transparency, ARX is redefining how innovation is safeguarded and commercialised in the digital age.
Innovators
Marcus Simkin
Marcus is an accomplished online technologist with over 25 years’ experience securing and delivering some of Australia’s most sensitive and mission-critical digital environments. With a background spanning government and corporate sectors, Marcus combines deep security expertise with a strong focus on user engagement and practical delivery. He holds a BA in Information Technology, is a member of the Australian Institute of Company Directors (AICD), and has held directorships at several startups, among others. Marcus brings a global perspective and a grounded, user-centric mindset to ARX, ensuring the platform not only meets the highest standards of security and integrity—but also delivers a seamless, intuitive experience for customers across industries.
Vivienne Corcoran
Marketing strategist and client experience specialist with experience across a broad range of B2B businesses.
Developed practical, global, strategy experience being at the startup of Accenture and SMS Consulting. Strategy and marketing roles with NEC, Telstra, 5P, Myriad, and other tech, IP and law firms.
20 years as a qualified company director, Fellow of AICD, Fellow of Australian Marketing Institute, Lecturer at College of Law, currently finishing PhD at Edinburgh Business School
Alasdair Hirst
Al is a senior international manager & non-executive director; with extensive expertise in driving commercial success and brand advantage for international blue-chip companies; Kingfisher Group, BAA, GPC Asia Pacific and more. He is known for delivering successful business strategies and practicable innovation, coupled with deep proficiency in brand marketing in both B2B and B2C environments .
A graduate in Marketing and Business Administration, Al has considerable history in having commercially valuable ideas stolen and in the successful prosecution of IP theft, the founding experience for the ARX initiative.
